Signage and Wayfinding Consultants
Exterior wayfinding signage solutions are designed to welcome and instruct visitors and communicate that they’ve arrived at their destination. But they also provide that vital first impression of an organisation, projecting the qualities that it stands for, such as dynamism, pride, integrity and professionalism.
Achieving the perfect balance between conveying directional information whilst remaining faithful to brand identity is key to a successful exterior wayfinding signage solution.
We believe that exterior signage is the architectural interpretation of a brand identity and that a thorough understanding of graphic usage rules is paramount for its effective execution.
